Our Growth System.
Five steps. It starts with a free Growth Assessment of your business and a profile of you as its owner, and ends with recommendations in order and the work to carry them out.
How the Growth System works.
Each step uses what the one before it found. By the time we recommend anything, we know how your business is doing and how you like to run it.
- 01
Get your free Growth Assessment.
It comes to your inbox and covers every part of your business: marketing, website, books, plan, systems and brand. Each one gets a score and a plain note on what we found.
Get my free Growth Assessment - 02
Learn your strengths as an owner.
Kevin Asbjörnson is our Lead Entrepreneurship Coach. He has coached leaders with the Hogan Coaching Network and taught at the Center for Creative Leadership. You take the ECCP with him, a profile of 11 traits that shows where you are strong and the one area to work on first.
More about Kevin and the ECCP - 03
Book a strategy meeting with Cooper.
Cooper Simmerman, our COO, goes through the assessment with you, answers your questions and hears what you want the business to do next.
Book my strategy meeting - 04
Get recommendations, in order.
We put your assessment and your ECCP profile together and tell you what to fix first, second and third, why, and what each one would take.
- 05
Get the work done.
Act on the recommendations yourself, with anyone you like, or with us. We cover marketing, websites, accounting and tax, strategy and coaching, AI and automation, and branding, photo and video, as one team.
Leadership and
entrepreneurship coaching.
Kevin is our Founding Member of Learning, Leadership & Growth and leads the coaching in our Growth System. He has 30 years of experience as a talent and leadership development advisor and coach. He is a global executive coach, facilitator and international career consultant who has worked with leaders on leadership, global mindset, creativity and innovation, and coaching for performance.
He founded inspire! imagine! innovate!, an international leadership development and coaching firm for 21st century leaders, and is Executive Editor of its Transformation Insights blog, a free resource on building those leadership skills.
- Master of International Management, Thunderbird School of Global Management
- BA cum laude in International Studies and Business, University of Nebraska Omaha, and a diploma in European studies from the University of Vienna
- Ranked in the global top 1% of leadership coaches by Hogan Assessments
- IECL Certified Organizational Coach (ICF accredited), certified with the Hogan Coaching Network and the Korn Ferry Executive to Leader Institute
- Faculty with the Center for Creative Leadership, the Najafi Global Mindset Institute at Thunderbird, and Singapore Management University Executive Development
- Earlier, international marketing and distribution roles at American Express Financial Services, Tandem Computers and Korn Ferry
The Entrepreneur Core Characteristics Profile (ECCP®)
The ECCP is an empirically designed assessment of the characteristics that matter in the day-to-day life of an entrepreneur and in building a business. Everyone shows them to different degrees, so your results are your own. Growing as an owner takes a plan for your own leadership alongside the plan for your business, and the ECCP is where that plan starts. You take it with Kevin after your Growth Assessment, and it gives you:
- Personal insight. How your personality and interests line up with what running a business asks of you.
- Your strengths. The characteristics that set you apart, and how to use them.
- Your blind spots. Where you may struggle, and how to develop or make up for it.
- Coaching. One-to-one coaching with Kevin to build a 90-day action plan.
What the ECCP package includes
- A first call with Kevin, on Zoom or in person on our business campus, to go through the package
- The ECCP® online assessment, about 30 minutes: a scientifically validated self-assessment of 11 personal qualities linked to entrepreneurship and innovation
- A one-hour debrief with Kevin to name your strengths and blind spots, draft your first development plan and talk through an article on entrepreneurial leadership
- A one-hour progress review on your plan at 30 days
- A second one-hour progress review at 60 days
The ECCP® is published by Entrepreneurial Performance Labs, a strategic partner of Business Foundry. Entrepreneurial Performance Labs
Choose where we help.
Your recommendations will point to some of these. Take one, a few or all six, and add more later. In the Growth System each service costs less than it does on its own, and you can still buy any service by itself.
Events on our
business campus.
We run workshops, networking and community events on our business campus.
See events →How to
get started.
- 01
Ask for your Growth Assessment.
Tell us about your business and the biggest problem you want solved. It takes a couple of minutes.
- 02
Read it when it lands.
It comes by email and covers every part of your business.
- 03
Book your strategy meeting.
Pick a time with Cooper to go through it together.
Book a strategy meeting with Cooper →
Common
questions.
What does the Growth System cost?
The Growth Assessment is free. If you want our help with the recommendations, we quote each service in writing before work starts, and services in the Growth System cost less than they do on their own.
What is the ECCP?
The Entrepreneur Core Characteristics Profile. It scores 11 traits tied to running a business, such as being driven, independent and comfortable with risk, against a norm group, and points to the one area to work on first.
Do I have to buy services from you?
No. The assessment and the recommendations are yours to act on however you like.
Do I have to take all six services?
No. Start with the ones your recommendations put first and add more later.
Is workspace included?
Not automatically. Ask about workspace, event and studio access at your strategy meeting.
How do I get into the directory?
Ask us. The listing rules are not published here.
Start with your
Growth Assessment.
Tell us about your business and the biggest problem you want solved. The assessment comes to your inbox.