Marketing analytics
for small business.
We set up marketing analytics for small business, so you see which calls and forms came from search, Google, email or social posts.
- Every inquiry tagged by source
- Phone calls counted
- Website analytics set up
- Sent to your CRM →
- One plain report
- Organic Search1,284
- Direct612
- Organic Social341
- Email188
- Landing page/kitchen-remodel
- Visits before call3
- TimeToday, 9:12 AM
What tracking
shows you.
- Cost per inquiryOctober21from Google search, no adsAd spend $09from Google Ads$774 spent, $86 each7from the newsletterAd spend $0
Where your money works.
You see which channels bring customers.
- LeadsAllCallsFormsLeadSourceTodayCall · 4:12Google Organic9:12 AMForm · KitchenEmail8:40 AMCall · 2:37Google profile8:05 AMCall · 6:50Organic Social7:48 AM
Calls get counted too.
Many customers phone instead of using a form.
- Visit before this inquiryOct 14, 9:01 to 9:07 AMSearchedkitchen remodel lone treeFirst page/blog/kitchen-remodel-lone-treeThen/kitchen-remodelingQuote form/get-a-quote
You know what they saw first.
Each inquiry arrives with its source.
What a member says about our work.

“I came to Business Foundry with an established Facebook community and personal brand, but I needed help turning that momentum into a professional business. Their team helped me build the foundation for a real estate consulting company with professional branding, a website, marketing materials, and the support to bring it all together.”
What our marketing analytics
for small business include.
- Key eventsLast 28 daysEvent nameCountKey eventphone_call24quote_form_sent21newsletter_signup9
Lead tracking
Every call and form inquiry tagged with its source.
- (720) 555-0183Lone Tree, CO · Oct 14, 9:12 AM4:12SourceGoogle profileNumber dialed(303) 555-01991:06 / 4:12
Call tracking
Phone calls counted alongside your forms.
- 12active users in the last 30 minutesPageActive users/kitchen-remodeling5/blog/kitchen-remodel-lone-tree4/get-a-quote2
Website analytics
Set up on your site, showing which pages visitors use.
- Your BusinessOctober report45 inquiries this month, up from 38.Google search brought 21 of them, with no ad cost.24 people called. 21 sent the quote form.Google search21Google Ads9Newsletter7Other8yourbusiness.comPage 1 of 2
A report you can read
Your inquiries and their sources, in plain terms.
Tracking runs under
all our marketing.
Each channel is judged by the calls and forms it sends you.
- SEOGet found on Google, Maps and in AI answers.PagesAdd New PageTitleStatusKitchen remodels in Lone Tree/kitchen-remodels-lone-treePublishedKitchen remodels in Denver/kitchen-remodels-denverPublishedCabinets/cabinetsPublished
- Email marketingA monthly newsletter from your real work.November newsletterSavedContinue
Finished this month: a whole kitchen in Lone TreeWe opened up a closed kitchen and added an island.
How do I track where my leads come from?
Tag every call and form inquiry with its source, then list them in one report. We set up the tagging and send you the report.
Do you offer call tracking for small business?
Yes. Calls go in the same report as forms, and we agree with you in the scope how each call is matched to its source.
Can you set up analytics on our website?
Yes. We agree with you in the scope what it records and who can see it.
What does your marketing reporting include?
The inquiries you received and where each came from. Any other numbers, and how often the report arrives, we agree with you in the scope.
How much does tracking and analytics cost?
By scope, so the price follows what you need tracked.
Tell us about your business.
Tell us where your business is and what you want to change. The first consultation is free, and you get the scope and price in writing before you commit.